CA · CFA · Head of Finance
I'm Prabhjot Singh — I run finance and legal at Moxie Beauty, a Series A D2C brand, and I write about what that actually looks like. The real numbers, the real decisions, and the personal finance that matters once you reach the operator stage.
What's here
Operator finance and personal finance, broken down the way I actually think about them — teardowns, treasury calls, money decisions. Twice a week on LinkedIn, archived here.
ToolkitThe operator's finance tracker I run on the first Sunday of every month, plus a D2C teardown checklist. The same tools, free.
Work with meA focused 1:1 for founders and operators — treasury, fundraising prep, reading your own numbers, or personal finance at the operator stage.
Who's behind this
I'm a CA and a CFA, and I run finance and legal at Moxie Beauty, a Series A D2C haircare brand. Most finance writing is either textbook theory or hot takes. I write the third thing: what the job actually looks like from the operator's seat — and the personal finance that comes with it.
More about me →